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5 Reasons Your Brand Should Start Podcasting in 2023

The podcast industry is booming and it shows no signs of slowing down. In fact, according to Edison Research, over 50% of Americans have listened to a podcast and that number is only going to grow in the coming years. With such a passionate and engaged audience, podcasts provide a unique opportunity for brands to connect with their customers on a personal level.

Still not convinced? Here are five statistics about podcast listeners that just might change your mind.

1. 92% of podcast listeners have taken some sort of action after hearing an advertisement in a show. (Edison Research)

This stat should be music to any marketer’s ears. Not only are people listening to podcasts, but they’re also taking action after hearing an ad. So if you’re looking for a way to boost sales or drive traffic to your website, a podcast could be the perfect solution.

2. The average listener spends 6 hours and 37 minutes per week listening to podcasts. (Nielsen)

Podcasts are the perfect way to reach busy consumers who don’t have time to sit down and watch a commercial or read an article. And since the average listener spends nearly 7 hours per week tuning in, you can be sure that your message will be heard loud and clear.

3. 64% of podcast listeners say they are more likely to consider purchasing from a brand after hearing it advertised on a show. (Edison Research)

Podcast advertising is one of the most effective ways to generate leads and increase sales. And with nearly two-thirds of listeners saying they’re more likely to buy from a brand they hear about on a podcast, there’s no reason not give it a try.

As you can see, there are many reasons why your brand should start producing its own podcast series in 2023. From increasing sales and driving traffic to building relationships and connecting with new customers, podcasts offer a unique opportunity to achieve your business goals. So what are you waiting for? It’s time to get started!

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