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Yellow Desk Coworking - Nov 7, 2022

Creative Thinking Exercises to Reinvigorate Your Business

As business owners, we are constantly looking for ways to stay creative and productive in our work. But sometimes it can be difficult to break out of the same routine and look at things from a different perspective. That’s why we’ve compiled three creativity exercises from a poet, a psychologist, and a creative director that you can use to recharge your creativity so that you can thrive at work.

Exercise 1: Free Writing

This exercise comes from poet Mary Oliver. The idea is simple: free writing allows you to tap into your creative side by writing without any specific direction or purpose. All you have to do is set aside some time each day where you write without worrying about punctuation, grammar, or spelling. Just let your thoughts flow freely onto the page and see what comes out. You might be surprised at the ideas that come up!

Exercise 2: Creative Visualization

This exercise comes from psychologist Mihaly Csikszentmihalyi. The goal of this exercise is to help you focus on how your internal thought process works when it comes to creativity. To start, pick something simple like an object or an image that resonates with you and spend some time visualizing it in detail—what does it look like? How does it make you feel? Then, go one step further and imagine yourself interacting with this object or image in some way—maybe you’re playing with it or using it in some way. This exercise will help you get comfortable with thinking outside the box and coming up with new ideas.

Exercise 3: Brainstorming Sessions

This exercise comes from creative director David Ogilvy. For this one, all you need is a group of people who are willing to brainstorm together! Start by setting an agenda for the session—pick something specific like creating a new product or service for your business—and then spend some time discussing potential ideas for how to approach this issue creatively. This group brainstorming session will allow everyone involved to think more critically about the problem at hand and come up with new solutions that they may not have considered otherwise!

These three exercises are just the tip of the iceberg when it comes to boosting your creative thinking skills. By trying these activities out for yourself, you can tap into your inner artist and take your business success to the next level! Whether through free writing, creative visualization, or group brainstorming sessions, these exercises will help unlock hidden potential within yourself that could be key in helping your business grow exponentially! So don’t wait any longer - give them a try today!

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