Yellow Desk Coworking - Sep 12, 2022
Why Your Brand Should Have Its Own Podcast Series in 2023
5 Stats Showing Why Your Brand Should Have Its Own Podcast Series in 2023
Over the past few years, podcasts have become increasingly popular. In fact, 2023 is destined to see more podcasts than ever before. But despite this surge in popularity, some marketers still aren't convinced that a podcast will resonate with consumers.
Matty Staudt from podcast company Amaze Media Labs says, “Brands want to know that they are investing in the right kind of marketing content and although many know now that they should be marketing through their own podcasts it is still a new format for most of these folks.”
If your brand is considering producing its own podcast series, these five statistics about podcast listeners will give you the confidence to jump in and create a podcast.
1. There are over 2 billion active monthly podcast listeners across the globe. (Podcast Insights)
2. 62% of Americans have listened to a podcast. (Edison Research)
3. The average listener spends 6 hours and 37 minutes per week listening to podcasts. (Nielsen)
4. 51% of listeners have purchased something after hearing it advertised on a podcast. (Edison Research)
5. 59% of listeners say they would definitely recommend the podcasts they listen to others. (Nielsen)
As you can see, there are many reasons why your brand should consider creating a podcast series in 2022. With over 2 billion active monthly podcast listeners across the globe, there's a good chance that your target audience is already tuning in to their favourite shows. And with 62% of Americans having already listened to a podcast, you're missing out on a huge opportunity if you don't jump on the bandwagon. Not only that, butpodcast listeners are also highly engaged, with the average listener spending 6 hours and 37 minutes per week listening to shows. Plus, 51% of listeners have purchased something after hearing it advertised on a podcast, so there's also a good chance that they'll be receptive to your brand's message if you advertise on a show that they're already listening to. Finally, 59% of listeners say they would definitely recommend the podcasts they listen to others, so there's also potential for your brand's message to reach an even wider audience through word-of-mouth marketing.